writing chatbot scripts

9 Tips for Writing Chatbot Scripts

What does the future of copywriting look like? While the possibilities are endless, it’s safe to say bots and artificial intelligence will impact the future of how companies communicate, in turn impacting how copywriters work. Since Facebook announced the ability for developers to make apps on Messenger last year, the interweb has been abuzz with…

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copywriting for ecommerce

Copywriting: Beyond Features and Benefits

Great copywriting is more than rattling off a list of features and benefits. Our human brains have different parts dedicated to processing different things. And guess what. The part that processes features and benefits isn’t the same part that makes decisions. The part of the brain, the limbic or reptilian brain, that makes decision is…

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